Matt is a numbers guy. He remembers every phone number he – and most of his longtime friends ever had. Statistical analysis, research, innovative thinking…all combine to make him one heck of media strategist. Matt’s passion is developing winning media executions for B2C and B2B clients.

Over his 25-year career, Matt has held numerous senior-level positions in marketing research, radio, TV, and agencies as well as at national companies on the client side. Brands benefiting from Matt’s numbers obsession include Tyco Integrated Security, Avaya, SAP, EyeMed, Anthem, Sofa Express, Smyth Automotive, and Drees Homes.

His goal is to marry emerging marketing technologies with psychology to develop proven, successful media strategies that can be measured, attributed, and replicated.