dream think achieve
We are an entrepreneurial brand-building organization. Our team creates and grows brands by providing strong strategic leadership, provocative creative, and smart activation plans. We are strategic disruptors and believe that anything is possible. Our mantra is simple – go big or stay home!
Great People
with
Great Ideas
can do
Great Things
who is big?
What We Are Made Of
Big Idea Group was founded in 2015 on the belief that great people with great ideas can do great things! We believe that anything is possible.
We are a team of entrepreneurs who love to grow great brands. We create, operate, and develop our own brands and offer the same level of attention to our client partner brands. And we love them as if they were our very own.
We are not a traditional agency. Rather, we are a cohesive strategic marketing team that is embedded in our client organizations. We are accountable for our actions and results, mindful of the budgets we oversee, and protective of the brands we own and represent. Driving profitable growth is our key to success!
What We Do
Our Focus Areas
Strategic Marketing
Growing great brands for our client partners.
As the strategic marketing partner of our clients (and our own brands), we take a holistic approach encompassing all aspects of a business from strategy through execution.
We develop the strategic plan, create the brand promise, promote the activation plan via the most efficient and effective $ spend, then make sure every individual in the company not only understands the brand promise, but has the tools to deliver on that promise each and every day.
Innovations
Creating and building our own exciting brand concepts.
The BIG team loves coming up with new brand concepts that always challenge the status quo and disrupt the marketplace.
BIG ICE was launched in 2021 and is now one of the largest regional specialty ice manufacturers in the United States. We launched Monkey Puzzles Studio in January 2024 as a unique creative video content studio with a passion for creating incredible content that actually matters.
And soon to come, is an exciting new youth sports behavior evaluation app that will bring the fun back into youth sports across America. This exciting new tool is slated to launch in fall 2025. Stay tuned for what’s coming next.
Investments
Investing our time and money into brands we believe in.
We love helping start-ups launch successfully. We donate our time as a mentor or invest behind them with a little cash. Over the years, we have accumulated a nice array of innovative start-up investments across the technology, healthcare, and B2B industry segments. If you have a great idea that meets a real need and need a little guidance or investment dollars to get going, give us a holler.
Social Good
Giving back to great causes and our communities.
Giving back to our community and helping great non-profit organizations thrive is a real passion for the BIG team.
Every year, we pick a few organizations to support and work closely with them to develop strategic plans and creative activation plans to help drive incremental donations. It is always a humbling experience when you know that your efforts are helping others.
testimonials
Customer Stories
“I was a little skeptical regarding ‘Big Idea Group.’ Being old-school, the digital space is quite foreign to me.
Having worked with Big Idea Group for going on probably 6-7 years (maybe longer), I can tell you the data and customer feedback clearly supports their efforts. The Big Idea Group crafts powerful campaigns in the digital space that not only reaches the right audience but engages them… at the same time engaging us.
We are a better company having BIG as our partner.”
Dave Winnestaffer
chief operating officer
hbh holdings
“Working with Big Idea Group (BIG) has been transformative for our company and me. The marketing firm’s strategic insights and tailored campaigns have driven a measurable increase in our sales and brand awareness. Their innovative approach to digital marketing has expanded our reach and refined our brand’s messaging, helping us connect with our target audience in a more impactful way. Personally, working with them has been an enriching experience. Their team’s collaboration and ongoing support have made my job easier and more effective, allowing me to focus on other critical business areas. At the same time, they handle our marketing strategy with precision.”
Dan Creech
Executive vice president, process strategy enerfab
“Partnering with Big Idea Group has truly been a game-changer for us. Their innovative strategies and focus on positive disruption have not only elevated our brand but also brought a focused strategy to our business. We’re grateful for their knowledge, creativity, and the genuine care they put into helping us succeed. They are not just a partner, rather they’re an essential part of our journey forward.“
Kevin Brooks
president / ceo
unistrut midwest
“Partnering with Big Idea Group has transformed our business, driving growth through targeted marketing strategies and strengthening our brand. They have become an extension of our business and have directly contributed to increased sales and customer engagement.“
Greg DeValk
executive vice president, fabrication
enerfab
“We were misunderstood, misidentified, miscast, and often mistaken for another organization. Thanks to the Big Idea Group’s guidance – we are understood, identifiable, correctly cast as a leader, and seen for who we are – The Spirit of Construction Foundation – Building It Forward.”
